Jan 2, 2013

The Smartest People in Hawai`i

On December 5, 1990, Brook and I officially registered Garvey + Gramann .   Shown here is the mailer we sent out (written by our friend, Brian Gallagher).  It said:

“A Woman’s Place Is In the Market”

And these two know the market inside out.  They know it doesn’t take a hundred thoursand dollars to get effective market exposure.  They know how to help an independent business grow.  They know how to identify and reach the people you really need reaching, without spending too much on too many.  Take this postcard for instance.  They didn’t just pick your name out of a hat.  And they didn’t waste a penny of your,s either.  If you could use a combined 25 years worth of experience, Gloria Garvey and Brook Gramann are right on the money.

Brian wrote an alternative one that said “Two bitches who know their shit.  They will tell you you bought the wrong media.  They will tell you your strategy is non-existent.  They will even tell you you married the wrong person…”

This past year, Garvey + Gramann paid off its last bills and closed up shop.  At one point during our career as Hawai`i’s first (and best) branding consultants, we started going to conferences on the mainland, and joined the Design Management Institute.  That is one way we became the smartest people in Hawai`i.

Our first promotional efforts relied on postcards, not exactly like the one shown here.  My husband would draw them, as cartoons, and we sent them out on holidays when people did not usually send cards:  halloween and the summer solstice to name two.  The theme was always branding, and it feautured two little Eloise-like girls shouting out the message  to our customers.  One of the postcards lead to a big job in Hilo.  Others led us to the many small businesses in the state who fly under the radar, making millions of their own dollars every year.

Previously, at big agencies, we worked with people who weren’t spending their own money.  At Garvey + Gramann  we worked with people who were — it makes a big difference.  If we were to list all of the companies that we worked with we would miss someone and have to feel guilty about it for the rest of the 21st Century.

It’s sufficient to say that over the 20 years of our business we worked with most of Hawai`i’s most famous brands, and we made a number of Hawai1i’s brands more famous.  We are really proud of our work, the results of which you can see at Pictures Plus, Kahuku Brand, Hawai`i’s Seal of Quality to name a few here — and helped launch franchises on the mainland, including Eagle Leather in Seattle and Thinkertots in New York.

In 2005 we decided to apply our knowledge and put our own money to work, to create Hawai`i’s best bath and body brand, Lanikai Bath and Body.  Eight years later, we have a very successful business, built on the knowledge we acquired and shared with others for the previous 20 years.  Well known Hawai`i ad guy Rich Peck says that we are the only people he knows in the ad biz who put their money where their mouth is.

Garvey and Gramann are still right on the money.

 

 

1 Comment

  • “Two bitches who know their shit.” Yeah, baby!

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Gloria. Circa 1955.



Gloria. Circa 2012.




Other than working for the American Red Cross in Korea for two years, Gloria Garvey has lived in Hawai`i since 1971. Her opinion and other writing has appeared in: The American Philatelist. Honolulu Weekly, The Honolulu Advertiser, The Honolulu Star Bulletin, The Star Advertiser, Hawai`i Reporter, Pacific Business News, Island Scene, The Design Management Journal.

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